Pure Salt Luxury Hotels


Based on the Mac Hotels’ definition of Corporate Social Responsibility and its 3 pillars, the strategic goals that will serve as a guideline to mark the tactical operations, are as follows:

  • Be socially proactive in the places in which the hotels and the organization are located;
  • Be active and sustainable in the care of the environment and reduce the organizations’ impact;
  • Promote the well-being of customers and employees;
  • Manage and retain talent that is linked to the values that define us (authenticity, quality, excellence, diversity, engagement).

Following these lines of action and assuming the new global conjuncture, which has already changed our way of interrelating with the world, in the period of time 2020-2023 we extend to our Strategic Objectives the following milestones:

  • Create Stable Relationships and Commitments between NGOs and the Group.
  • Progressively incorporate our Stakeholders into our Social Responsibility Strategies.
  • Customize our Social Responsibility Actions to provide maximum added value to society.
  • Take up the challenge of Real Equality.
  • Progressively reduce the Organization’s Environmental Footprint and work on real compensation.

Our commitment to the SDGs in the Decade for Action (2021-2030) as well as with the Impulsa Baleares Foundation in the Leading Hotel Circularity Project, will guide our Environmental Master Plans in the coming years.

Pure Salt Luxury Hotels


Our ultimate goal is to measure and reduce the environmental impacts of our company, at its various locations, by progressively adopting technologies and instruments that help us substantially improve our activity and foster the culture of recycling and low energy consumption, as well as respect for the natural environment in which each property is located.

Pure Salt Luxury Hotels


Hotel Pure Salt Port Adriano has engaged into a path towards environmental sustainability and energy efficiency, changing from the use of conventional thermal energy to using geothermal energy, making this the main source of energy in all our facilities and moving from an energy certification type C to a certification type B.

The commitment to a more sustainable future, adding to the energy saving and reduction of the hotel’s carbon footprint, have been key factors to receive financial support from the European Union, through the European Fund for Regional Development (ERDF).

Pure Salt Luxury Hotels


Within the framework of our CSR commitment, some indicators have been identified to evaluate the impact of our activities, measure their results and use this information to improve in the future. Find out more in our annual report.